Kalpataru Case Study
Translating a 50+ year old legacy to a website
Kalpataru Group – one of India’s largest real estate groups wanted to create a website that brought together all the properties they had built, over the years, on one website. They wanted to display all their projects through their website.
“We’re a commercial and residential real-estate company that has been around for decades, and we’d like you to build an online hub for all that we have to offer.”
Before even going through the requirements, we said yes! Afterall, the opportunity to work with an industry giant doesn’t come knocking twice. The project gave us the chance to present to the world a 50+ year old legacy through the best possible digital solutions we could provide.
Established in 1969, Kalpataru Limited is one of India’s leading real estate companies.
They are known for their premium housing properties and state-of-the-art commercial spaces. They are also known for various landmark projects that they have delivered. Not only have they received phenomenal appreciation for their work, but they’ve also won several global awards in design and quality. Safe to say, they have set unprecedented benchmarks for other players in the market.
They have contributed immensely in enhancing the skyline of several cities like Mumbai, Thane, Pune, Hyderabad, Noida, Chennai, Indore, and many more! Their product demand/expectations were as colossal as their brand. And we were determined to live up to their expectations!
Before we done into the project, we wanted to understand the brand from the perspective of those who lived, breathed, & experienced the brand first-hand.
We began by talking to the core team, asking them questions, followed by some more questions, followed by some more questions. Thankfully, they were patient enough to answer our queries with a smile.
During these sessions with the teams, we stumbled upon various pain-points of their current website. This became the foundation of our new website. We knew where to begin. And that’s what we did!
To ensure that the above-mentioned points were taken care of, we took a closer look at the user touchpoints. After a thorough evaluation, we realized that the new website needed to reflect the inherent values of the company, explicitly. It wasn’t something we hadn’t done before.
However, the real challenge was to do justice to the image of the organization and portray it as the global, award-winning conglomerate that it is.
Our team decided that this was to be a step-by-step process. We began with designing a UX strategy, which would later turn out to be a masterpiece.
While we were working on the UX strategy, we put to use all our learnings to draft the site architectures to create wireframes – to give the client a brief idea about how the new site would look. With some experimenting and regular feedback from the client, we were able to develop a blueprint of a website that promised to offer an optimized user experience.
Designing was only the tip of the iceberg. Once we locked in the designs, the development and integration process began. We faced various complexities as we started the programming phase – since the website was supposed to be flexible in terms of navigation. Take each step precariously, the website was developed using the latest responsive technology to offer users a seamless experience across all devices.
This project was close to our heart as it the extensive user research helped us shape our UX strategy and build an online experience like none other, for Kalpature. The professional and exquisite feel of the website compliments the robust custom platform that enables the market team to keep the website updated.
With a winning site to aid business development efforts & impress potential clients, the Kalpataru team can now be assured about delivering an outstanding experience to their online visitors.
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