Biggit - Case Study | Appic Mobile

One Of Uae’s Biggest Online Listing Websites

Biggit wanted to create a website that made listing and buying options easier.

“Can you help us?”, they asked us. “A comprehensive and interactive e-commerce website as a one-stop solution?!” “Bring it on”, we said!

Biggit approached us to create a highly usable, searchable and browsable digital catalogue with easy listing and buying options, and clear conversion points between users.

The Product

Biggit receives high numbers of visitors each day; including buyers, sellers, and renters.

New to the city? Want to rent a good property? Want a job too bad? Want to find the perfect bachelor pad? Biggit – one of UAE’s trusted digital classified portals has it all! An innovative, one-stop online portal for buying and selling everything from phones to homes, Biggit offers a free classified section where users can browse for anything and everything they want!

Over the years, with an increase in the number of categories of products/services offered, there has been an increase in the number of visitors on the website, too

The Challenge

When Biggit approached us, they already had a good reputation for themselves in the market. The challenge was to make the overall user experience easier and seamless.

The team wanted a Wordpress website that was easy to manage and offered a premium experience to the visitors.

The primary goal was to develop a design wherein the up-sell products were visible even during the checkout process.

The secondary goal was to ensure that anyone at Biggit could manage the content, backend, without any support.

The last, and one of the most important goals, was to improve the online customer service.

But we were ready!

Goal Setting

The Solution

The answer was easy – design a layout that was as non-confusing as possible – with easy segmentation, categorization, and quick access to user account.

Our team immediately got to work. The solution was a layout that was not only visually attractive but was also well-organized in terms of design and UI/UX.

After the preliminary research, our team got to work. A wireframe was developed that outlined the design of the interactive payment portal.

We also created an intuitive shopping process that allows users to go from just browsers to end buyers. The Accounts section was designed to include order status, past orders, multiple ship-to addresses, etc. These features encompassed helped make the website truly comprehensive. This improved conversions and profits.

The best part about handling the development for Biggit was that we developed it with the foresight of it being able to handle all the growth that they expect over the next several years by making it easily scalable for expansion.

Proposed Solution

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